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The Coors Light

Brand: Coors Light · Agency: Mischief New York · Year: 2022 · Category: Case Studies · Medium: video

This case study video mixes multiple media formats to document a reactive campaign. It integrates low-resolution broadcast footage of a baseball game, social media screengrabs, and cleanly-lit product shots of a commemorative can. The visual structure is punctuated by bold on-screen text and motion graphics which list the campaign's numerous awards and metrics against a blue and silver palette.

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The Coors Light - Mischief New York - 2022 | The Creatives Room