The Creatives Room

THE CO-WORKER

Brand: IKEA · Agency: mother london · Year: 2024 · Category: Case Studies · Medium: video

A case-study board built from Roblox screenshots. A brown-skinned Roblox avatar in a yellow IKEA staff shirt and lanyard stands centre in a blocky game-store interior. Blue Roblox UI panels, small gameplay thumbnails and partner logos including IKEA, BBC and Mirror frame the edges. Stat callouts read "15 Billion+," "2000+" and "12,000,000+." Saturated Roblox blues and yellows.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

THE CO-WORKER - mother london - 2024 | The Creatives Room