The Creatives Room

The Choice

Brand: Pepsi · Agency: VaynerMedia · Year: 2026 · Category: Commercials · Medium: video

A stark studio portrait of a polar bear filling the left of the frame, a black cloth blindfold tied across its eyes against a clean white-to-grey background. Bold black type at right reads 'THE CHOICE' with the date '2.8.26' beneath, and the red, white and blue Pepsi globe logo sits lower right. Even, cool high-key lighting keeps the palette almost monochrome apart from the pink nose and the logo's colors.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Choice - VaynerMedia - 2026 | The Creatives Room