The Creatives Room

The Call Experiment

Brand: EmpowHer · Agency: Nexus Studios · Year: 2016 · Category: Commercials · Medium: video

A title-card frame from a call-experiment case study. A Black woman in over-ear headphones sits at a studio microphone holding a smartphone, in a dim room of warm red-brown tones. Bold white 'THE CALL' fills the right of the frame, a small red circular EmpowHer logo sits top-right, and a red-and-white strap along the bottom reads 'AN EYE-OPENING AND LIFE-THREATENING LIVE EXPERIMENT TO HELP FIGHTING UNCONSCIOUS BIASES IN MEDICINE.'

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The Call Experiment - Nexus Studios - 2016 | The Creatives Room