The Creatives Room

The Call

Brand: Honda · Category: Commercials · Medium: video

A near-silhouette: a helmeted rider straddles a naked-style motorcycle inside a thick bank of blue-grey fog or smoke, backlit by a single sharp headlight beam cutting horizontally through the haze and a warm red taillight glow at left. The frame is almost entirely dark and desaturated blue, with the bike's chrome and headlight the only strong highlights -- a moody, cinematic, near-noir treatment rather than a bright product shot.

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The Call | The Creatives Room