The Creatives Room

The Breakaway

Brand: Decathlon · Agency: BBDO Belgium · Year: 2022 · Category: Case Studies · Medium: video

The visual style is characterized by a cool, desaturated colour palette that emphasizes the grit and determination of the cyclists, with occasional pops of natural light during golden hour shots to highlight moments of relief or breakthrough. Lighting is predominantly natural, lending an authentic, raw feel to the scenes of struggle and exertion. Composition varies, utilizing both wide, expansive shots to capture the scale of the landscape and tight, intimate close-ups to convey emotion and physical toll. The mood is one of intense perseverance and eventual triumph, focusing on the raw, unpoli

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The Breakaway - BBDO Belgium - 2022 | The Creatives Room