The Creatives Room

The Bread Exam

Brand: Lebanese Breast Cancer Foundation · Agency: McCANN Paris · Year: 2020 · Category: Commercials · Medium: video

A hospital corridor shot in cool blue-grey tones under low, even light. A woman in a headscarf and a blue-and-white patterned dress walks away from camera down the polished-floor hallway, carrying a young child on her hip. Centered white uppercase text reads "IN LEBANON, BREAST CANCER IS OFTEN DIAGNOSED TOO LATE TO BE CURED." Deep-focus perspective stretches down the quiet ward, doorways receding on both sides.

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The Bread Exam - McCANN Paris - 2020 | The Creatives Room