The Creatives Room

The Bodega Giveback

Brand: Pepsi · Agency: VaynerMedia · Year: 2024 · Category: Case Studies · Medium: video

Two men stand inside a cramped bodega, shelves of colourful snacks, a drinks fridge and hanging packets surrounding them in warm interior light. The older man in a denim jacket looks off-camera in the foreground while a younger man in a dark hoodie stands behind him. A burned-in subtitle reads because they really need it. The grade is warm and naturalistic.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Bodega Giveback - VaynerMedia - 2024 | The Creatives Room