The Creatives Room

The Big Shake Up

Brand: Aktion Deutschland Hilft · Agency: saatchi & saatchi · Year: 2015 · Category: Case Studies · Medium: video

A high-contrast red-and-black case-study board headed "DAS GROSSE WACH-BEBEN (The Big Shakeup)" with the Aktion Deutschland Hilft logo. Distressed red-tinted photos of rubble and a shaken city fill the panels; a downward line graph, a map of Germany and TV and media icons run across the lower half. Aggressive red grade with white and black text blocks.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Big Shake Up - saatchi & saatchi - 2015 | The Creatives Room