The Creatives Room

The Background Catalog

Brand: Easy · Category: Case Studies · Medium: video

Black-and-white four-panel video-call grid, each quadrant a person on a webcam in a different domestic room - a dining area, a recliner and lamp, a TV cabinet, and a warehouse aisle. Centred over the grid is a logo in a red outline box: "THE BACKGROUND Catalog" in yellow and white lettering. Desaturated to greyscale, lit by ordinary home and screen light.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Background Catalog | The Creatives Room