The Creatives Room

The Art of the Perfect Shot

Brand: Apple TV · Agency: media arts lab · Year: 2021 · Category: Promos / Trailers · Medium: video

A man and woman run hand in hand down a narrow corridor lit by rows of red ceiling panels that recede toward a bright doorway, caught mid-stride. Large white serif text 'PERFECT SHOTS' sits at left with a small 'Apple tv+' logo below. The palette pairs deep red walls with a cool grey floor, laid out as a symmetrical title card over the running couple.

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The Art of the Perfect Shot - media arts lab - 2021 | The Creatives Room