The Creatives Room

The Amazon Greenventory

Brand: Natura · Agency: AKQA · Year: 2021 · Category: Case Studies · Medium: video

Shot by director/DP Daniel Klajmic, the film blends cinematic footage of the Amazon rainforest and its communities with clean, futuristic data visualizations. The visual approach contrasts the organic, lush textures of the natural world with the precise iconography of a digital inventory platform. The result is a high-tech-meets-nature aesthetic, grounding the abstract concept of 'green capital' in the tangible reality of the forest.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The Amazon Greenventory - AKQA - 2021 | The Creatives Room