The Creatives Room

The Ache of Becoming

Brand: Yonex · Category: Commercials · Medium: video

A shirtless Black athlete stands in profile against a deep saturated navy-blue sky, sweat glistening on his skin under low warm sunlight (looks like golden hour or sunrise), with the Chrysler Building and Manhattan skyline sharp behind him. High contrast between his lit, warm-toned figure and the near-black shadowed side of his face; strong graphic composition pairing the athlete with the city skyline.

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The Ache of Becoming | The Creatives Room