The Creatives Room

The 100th Edition

Brand: Frankfurter Allgemeine Zeitung · Agency: Scholz & Friends · Year: 2019 · Category: Case Studies · Medium: video

The visual style embraces a warm, muted palette with soft, natural light, often featuring practical lamps that cast a gentle glow. Compositions are intimate and focused, emphasizing the woman's interaction with the newspaper and her expressions of quiet introspection. The overall mood is one of tender nostalgia and thoughtful reverence, highlighting the unassuming dignity of the subject and the object alike.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

The 100th Edition - Scholz & Friends - 2019 | The Creatives Room