The Creatives Room

Text Talk

Brand: NO MORE · Agency: Grey · Year: 2016 · Category: Commercials · Medium: video

The spot is presented entirely as a screen recording of an iPhone text message conversation between two friends. The dialogue appears in real-time, with message bubbles popping up sequentially against the static background of a blurred house party photo. The clean, familiar interface of iMessage is the sole visual, focusing all attention on the narrative unfolding in the text.

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Text Talk - Grey - 2016 | The Creatives Room