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Ted Lasso: Fake Team. Real Partners.

Brand: Apple · Agency: Media Arts Lab · Year: 2023 · Category: Case Studies · Medium: video

A glossy blue case-study board carrying Premier League and Nike logos and the headline "TED LASSO" over "FAKE TEAM. REAL PARTNERS." A central montage assembles the show's cast, with Jason Sudeikis as Lasso front and center and a kneeling footballer below. Blue lighting throughout. Yellow stats read "+2B EARNED IMPRESSIONS", "+500 ARTICLES" and "GLOBAL VIEWERSHIP +68%", over a strip of video thumbnails.

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Ted Lasso: Fake Team. Real Partners. - Media Arts Lab - 2023 | The Creatives Room