The Creatives Room

Take Scare!

Brand: IKEA · Agency: Tabasco · Year: 2023 · Category: Print / OOH · Medium: image

A Halloween IKEA ad: a black VARLDENS travel tote bag lit so its open pockets and zips glow orange into a jack-o-lantern face, with "Take scare!" and the price. Dark, playful, product-focused.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Take Scare! - Tabasco - 2023 | The Creatives Room