The Creatives Room

Switch To iPhone

Brand: Apple · Agency: tbwa\media arts lab · Year: 2016 · Category: Commercials · Medium: video

A split-screen device creates a direct, minimalist comparison between a generic phone and an iPhone. The competitor's side is framed against a drab, grey background, while the iPhone is presented against a clean, white environment. This visual contrast serves as a metaphor for the iPhone's superior speed and user experience.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Switch To iPhone - tbwa\media arts lab - 2016 | The Creatives Room