The Creatives Room

Sweet Stuff

Brand: ALDI · Agency: antoni · Year: 2024 · Category: Commercials · Medium: video

A period-dressed airport interior: a queue of nine or ten people pressed together in a shallow-focus line beneath a hanging sign reading PASSKONTROLLE, departure boards blurred behind them. Seventies-leaning costume — a boxy grey blazer, a cobalt dress, a tan trench, a rust-orange shirt — and a small red hard-case suitcase and leather holdall carried low in frame. Cool daylight through the terminal roof, muted desaturated palette, long lens compressing the queue into a wall of faces all looking the same direction.

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Sweet Stuff - antoni - 2024 | The Creatives Room