The Creatives Room

Sweat On

Brand: FitX · Category: Commercials · Medium: video

A close-up profiles a Black man's sweat-beaded face lit cool against a dim industrial gym interior, backlight glinting off droplets and his hoop earring. The centered orange-and-white FITX logo with FOR ALL OF US overlays the frame. The palette is desaturated steel blue with an orange brand accent.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Sweat On | The Creatives Room