The Creatives Room

Sweat it Out

Brand: Hornbach · Category: Commercials · Medium: video

Extreme close-up of an older man's face, skin glistening with sweat under warm, amber practical lighting. His expression is strained and wide-eyed, mouth open mid-grimace, gripping a phone to his ear with a tense hand. The framing is claustrophobically tight and the lighting gritty rather than glamorous, giving the image a visceral, almost horror-adjacent intensity.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Sweat it Out | The Creatives Room