The Creatives Room

Sweat It

Brand: KFC · Category: Commercials · Medium: video

An extreme macro shot of four droplets of sweat or condensation resting on dark, ribbed fabric. Each droplet acts as a tiny lens, refracting and reflecting a distorted, warm-toned human face inside it, upside down and glowing amber against the dark surroundings. The palette is entirely warm brown and amber, with glossy specular highlights on each droplet's surface; shallow focus keeps most of the frame soft except the droplets themselves.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Sweat It | The Creatives Room