The Creatives Room

Swap Prejudice for Knowledge

Brand: National Geographic · Agency: Y&R São Paulo · Year: 2016 · Category: Print / OOH · Medium: image

The visuals are characterized by a stark, high-contrast aesthetic, featuring close-up portraits of diverse individuals. The colour palette is natural yet impactful, highlighting the varied skin tones and facial features. Lighting is direct and revealing, emphasizing authenticity and the raw humanity of the subjects. Compositions are tight and confrontational, drawing the viewer's eye directly to the swapped faces, creating a powerful and unsettling yet ultimately thought-provoking mood designed to challenge preconceived notions.

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Swap Prejudice for Knowledge - Y&R São Paulo - 2016 | The Creatives Room