The Creatives Room

Sustainability Campaign

Brand: Ikea · Year: 2022 · Category: Commercials · Medium: video

Natural, soft lighting creates a warm and realistic domestic atmosphere, highlighting inviting, lived-in interiors filled with indoor greenery and sustainable IKEA home solutions. The visual palette relies on warm organic earth tones, soft greens, and natural light spilling through windows, evoking a sense of calm and environmental harmony. Camera work combines warm, intimate medium shots of family members with deliberate detail shots of eco-conscious daily routines. The emotional tone is optimistic, grounded, and gentle, framing personal environmental responsibility as a comforting and natura

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Sustainability Campaign - 2022 | The Creatives Room