The Creatives Room

SupportBelt

Brand: Ford Motor Company · Agency: ogilvy & mather · Year: 2025 · Category: Case Studies · Medium: video

A soft-daylight Ford "Support/Belt" case-study board. The central photo shows a woman in a navy head-wrap driving a car, a padded support attachment fitted across her seatbelt. Headline copy reads "THE FIRST SEAT BELT ACCESSORY DESIGNED TO KEEP BREAST CANCER PATIENTS SAFE AFTER A MASTECTOMY". Product renders of the belt device sit at right on blue; stats read "100K+" and "1 in 8". A bottom row shows product and in-car thumbnails. Palette is neutral with navy accents.

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SupportBelt - ogilvy & mather - 2025 | The Creatives Room