The Creatives Room

Supernova Adaptive

Brand: adidas · Year: 2026 · Category: Case Studies · Medium: video

An athlete in a black adidas top and shorts poses mid-motion against a plain grey studio backdrop, wearing bright orange-and-blue adidas Supernova shoes. White centred text reads 'SUPERNOVA ADAPTIVE' above a subhead: 'ONE SHOE THAT UNLOCKS ACCESS TO SPORT FOR MILLIONS WITH DOWN SYNDROME, AND BEYOND.' Even grey-toned studio light in a title-card layout.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Supernova Adaptive - 2026 | The Creatives Room