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SuperNet: Loading Bar

Brand: Vodafone · Agency: Medina Turgul DDB · Year: 2016 · Category: Print / OOH · Medium: image

A series of print ads depicting iconic scenes from movies, TV series, and documentaries, each interrupted by a composited digital loading bar. The photography faithfully imitates the cinematic source material's style. The loading bar graphic, created by Lighthouse vfx, is placed directly over a key focal point, such as a character's face, to represent the frustration of a video buffering. The work was led by Art Director Fatih Mehmet Yılmaz.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

SuperNet: Loading Bar - Medina Turgul DDB - 2016 | The Creatives Room