The Creatives Room

Super Abuelita

Brand: Expedia · Agency: 180LA · Year: 2024 · Category: Commercials · Medium: video

A low-angle hero shot of an elderly woman in a green and white tracksuit with white racing stripes, pointing one finger assertively upward, mouth open mid-declaration, layered gold necklaces visible at her chest. She's framed against mid-rise red-brick apartment buildings and green trees in warm, golden-hour light, giving her a larger-than-life, almost superhero-style presence within an ordinary residential neighborhood.

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Super Abuelita - 180LA - 2024 | The Creatives Room