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Stick to the Original

Brand: Magnum · Agency: LOLA MullenLowe · Year: 2024 · Category: Commercials · Medium: video

The visual style is one of opulent desire, with a warm colour palette dominated by rich browns of chocolate and creamy whites of vanilla, often bathed in soft, diffused light that evokes a sense of gourmet luxury. Compositions are tight and focused, emphasizing extreme close-ups of the ice cream as it is bitten into and melted, creating a highly tactile and mouth-watering effect. The mood is one of pure, unadulterated pleasure and sophisticated indulgence, making the ice cream itself the seductive protagonist of the narrative.

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Stick to the Original - LOLA MullenLowe - 2024 | The Creatives Room