The Creatives Room

Stevenage Challenge

Brand: Burger King · Agency: David Madrid, David Miami · Year: 2020 · Category: Case Studies · Medium: video

This case study combines footage from the FIFA 20 video game with real-world imagery of the Stevenage football club. It heavily features user-generated content screen-captured from gameplay, showing top-tier players wearing the Burger King-sponsored jersey. These video game clips are intercut with scrolling social media feeds, animated titles from Mr. Klauss, and professional footage of the actual lower-league team.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Stevenage Challenge - David Madrid, David Miami - 2020 | The Creatives Room