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Start Making Cents – Start early

Brand: Allianz · Agency: Wieden+Kennedy Amsterdam · Year: 2023 · Category: Commercials · Medium: video

Warm, domestic and deliberately unglamorous. The frame is a bathroom shelf and marble counter shot in soft, low-contrast daylight, with amber glass dropper bottles and pump bottles arranged against sage-green square tile and a lit candle in the recess behind. Palette is muted earth - amber, olive, cream, warm stone - closer to an interiors still life than a finance ad, with cotton pads and grout lines giving the composition a lived-in, ordinary texture. Framing is tight and static, holding on the objects rather than on a person, which sets up the deadpan reveal that this everyday scene is abou

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Start Making Cents – Start early - Wieden+Kennedy Amsterdam - 2023 | The Creatives Room