The Creatives Room

Standing Water Can Kill You

Brand: Imunidade · Agency: Ópera · Year: 2017 · Category: Print / OOH · Medium: image

A series of three still-life images, art directed by Edu Abreu, each depicting a pool of standing water meticulously shaped into a deadly weapon: an AK-47, a revolver, and a knife. The compositions use a high-contrast, dramatic lighting style against dark, textured surfaces to create a sinister tone. The water is rendered to appear murky and stagnant, with specular highlights defining the weapon forms, creating a direct visual metaphor for the dengue threat.

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Standing Water Can Kill You - Ópera - 2017 | The Creatives Room