The Creatives Room

Stand together and fight Domestic violence

Year: 2020 · Category: Print / OOH · Medium: image

A series of high-contrast, black-and-white print ads, each featuring a tight portrait of a woman subjected to domestic violence. The campaign's core visual metaphor uses locks and keyholes integrated into the photography, such as a hand with a keyhole covering a woman's mouth or a fist bearing a padlock. This concept of 'unlocking' is carried through to the call to action, where a phone screen displaying a helpline number is shaped like a keyhole.

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