The Creatives Room

Spreadbeats

Brand: Spotify · Agency: internal creative team · Year: 2021 · Category: Case Studies · Medium: video

The visual aesthetic is vibrant and playful, with a cool-to-neutral color palette dominated by the greens and blues of spreadsheet software, interspersed with vivid, high-contrast pixel art. Lighting is flat and digital, emphasizing the on-screen interface. Compositions are tight and intricate, focusing on the minute details of cell manipulation and the emerging pixel patterns. The mood is one of lighthearted innovation and digital experimentation, transforming an everyday tool into a canvas for creative joy.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Spreadbeats - internal creative team - 2021 | The Creatives Room