The Creatives Room

Spread love from a distance

Brand: hershey · Year: 2020 · Category: Print / OOH · Medium: image

Art directed by Roni Hillel, this minimalist print campaign uses Hershey's products as a visual metaphor for social distancing. Classic Hershey's Kisses and chocolate bars are photographed separately against clean, solid-colored backdrops in muted tones. The compositions are symmetrical and centered, employing simple, soft lighting typical of product photography to create a clear and direct message.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Spread love from a distance - 2020 | The Creatives Room