The Creatives Room

Spot the Refugee

Brand: Social-Bee · Agency: Jung von Matt · Year: 2019 · Category: Print / OOH · Medium: image

This campaign presents dense, 'Where's Waldo?'-style crowd scenes rendered in photorealistic CGI by artist Gabriel Wiesler. Each image is a wide shot filled with hundreds of individuals, challenging the viewer to find the 'refugee' among them. A subtle spotlight effect identifies a historical figure like Albert Einstein, confronting the viewer's preconceptions.

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Spot the Refugee - Jung von Matt - 2019 | The Creatives Room