The Creatives Room

Split Second | Spec Ad

Brand: Associated Press - Spec Ad · Agency: spec ad · Year: 2023 · Category: Commercials · Medium: video

Dramatizing the stories behind three iconic news photographs, this spec ad uses meticulously crafted historical reenactments. Cinematographer Christopher Behrmann creates a tense, atmospheric look, framing photojournalists in moments of conflict and chaos. The color grade by Marina Starke is desaturated and cool, emphasizing the stark reality of the scenes. Production design and costumes recreate specific historical periods leading to the world-changing images.

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Split Second | Spec Ad - spec ad - 2023 | The Creatives Room