The Creatives Room

Sperm Positive

Brand: New Zealand AIDS Foundation · Agency: FCB New Zealand · Year: 2020 · Category: Case Studies · Medium: video

A red-haired baby with bright blue eyes peers just over the top edge of a white bedsheet that fills the lower half of the frame, eyes level with the fabric. Warm natural light fills a softly blurred bedroom behind, with a cot and wooden furniture out of focus. The grade is warm and creamy with shallow depth of field, letterboxed top and bottom.

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Sperm Positive - FCB New Zealand - 2020 | The Creatives Room