The Creatives Room

Speedy Disclaimer Hijack

Brand: Sting · Agency: Impact BBDO · Year: 2015 · Category: Case Studies · Medium: video

The visual style is brightly lit and clear, with a naturalistic colour palette that grounds the humorous scenarios in relatable reality. Compositions vary from mid-shots to convey character reactions to wider shots establishing diverse everyday settings. The mood is lighthearted and comedic, driven by the absurdity of the situation and the expressive, often exasperated, reactions of the cast. The human element is central, featuring a diverse cast reacting to the intrusive disclaimer.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Speedy Disclaimer Hijack - Impact BBDO - 2015 | The Creatives Room