The Creatives Room

SP Series AW21

Brand: Onitsuka Tiger · Year: 2021 · Category: Commercials · Medium: video

The frame is the branded title card: white serif 'Onitsuka Tiger' and a bold sans 'Onitsuka Tiger SP SERIES' lockup centred over the image. Behind it, shot from inside a vehicle looking forward, a woman in a red skirt stands in silhouette in the doorway of what reads as a small bus or van, the whole interior drenched in sodium-amber light with the metal ribs and window glass catching highlights. Backlit, low-key, single-hue grade.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

SP Series AW21 - 2021 | The Creatives Room