The Creatives Room

Sometimes all you can do is smile

Brand: listerine · Agency: JWT, São Paulo · Year: 2019 · Category: Print / OOH · Medium: image

This print campaign from illustrators Pablo Lobo and Pedro Ricci places characters in frustrating but relatable situations, like getting a parking ticket or stepping in gum. The visuals are rendered in a minimalist, graphic style with flat fields of color against a solid background. The humor comes from the ironic contrast between the unfortunate event and the subject's oversized, impossibly-white smile.

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Sometimes all you can do is smile - JWT, São Paulo - 2019 | The Creatives Room