The Creatives Room

Some people see children as grown ups.

Brand: SaferNet · Agency: Propeg, Brazil · Year: 2015 · Category: Print / OOH · Medium: image

The visual is stark and thought-provoking, employing a cool, desaturated colour palette that emphasizes the gravity of the subject. Lighting is even and soft, highlighting the child’s innocent features and the subtle, unsettling adult elements superimposed upon them. Composition is a close-up, focusing intensely on the child’s face, which is central and fills the frame. The overall mood is unsettling and serious, evoking concern and a call to action. The casting features a young, innocent child whose features are subtly manipulated to suggest an adult presence, creating a disturbing tension re

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Some people see children as grown ups. - Propeg, Brazil - 2015 | The Creatives Room