The Creatives Room

Soccer

Brand: Lay's · Agency: Impact BBDO · Year: 2022 · Category: Commercials · Medium: video

The visual style is bright and energetic, characterized by warm, vibrant colours that evoke a sense of joy and celebration. Lighting is natural and often high-key, emphasizing the authenticity of the scenes. Compositions are diverse, ranging from wide shots capturing bustling crowds to tighter frames focusing on individual expressions of delight, creating an inclusive and lively atmosphere. The overall mood is one of universal happiness, excitement, and shared human connection.

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Soccer - Impact BBDO - 2022 | The Creatives Room