The Creatives Room

Smoooth

Brand: Lurpak · Agency: wieden+kennedy · Year: 2018 · Category: Commercials · Medium: video

High-speed tabletop cinematography captures the textures of breakfast foods in extreme close-up. The camera follows the smooth, flowing motion of a knife spreading butter across toast. The scene is lit with a warm, golden quality that mimics early morning light, using a shallow depth of field to isolate the details of the food.

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Smoooth - wieden+kennedy - 2018 | The Creatives Room