The Creatives Room

Smiles Always Find a Way

Brand: Colgate · Agency: VMLY&R / Red Fuse · Year: 2021 · Category: Print / OOH · Medium: image

The visuals radiate warmth and authenticity, employing a natural and soft lighting style that enhances the genuine expressions of joy. Compositions are intimate yet diverse, often focusing on close-ups of smiling faces from various backgrounds, framed to highlight human connection. The overall mood is incredibly uplifting and positive, eschewing bold commercial artifice for a relatable and hopeful emotional register. It’s an ode to the simple, universal power of a smile to transcend circumstances.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Smiles Always Find a Way - VMLY&R / Red Fuse - 2021 | The Creatives Room