The Creatives Room

Smell

Brand: axe · Agency: bbh london · Year: 2006 · Category: Commercials · Medium: video

The visual style is characterized by a realistic yet subtly exaggerated colour palette, emphasizing natural skin tones and everyday environments. The lighting is bright and even, mimicking natural daylight in various settings, which grounds the absurd premise in a relatable visual reality. Compositions often feature close-ups to capture the nuanced and increasingly extreme facial expressions of those reacting to the smell, interspersed with wider shots to establish the chaotic environment. The mood shifts from initially awkward and uncomfortable to overtly comedic and dramatically over-the-top

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