The Creatives Room

Simply Biking

Brand: FingersCrossed · Category: Commercials · Medium: video

Three cyclists on gravel bikes are silhouetted against a solid, saturated red backdrop, shot from a low angle so the riders and wheels read as near-black shapes over dirt terrain. The heavy red color wash flattens detail into graphic silhouette. Riders wear helmets, jerseys and bib shorts.

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Simply Biking | The Creatives Room