The Creatives Room

SHT

Brand: IKEA · Agency: ACNE · Year: 2008 · Category: Case Studies · Medium: video

Clean white case-study board carrying IKEA's yellow-and-blue logo. The central graphic is a perforated tax-stamp shape reading "HST 13% / SHT -13% / 0%" with a yellow highlight. Green circular callouts read "Oh SHT!", "This SHT is huge" and "SHT just got real." Product-flyer thumbnails sit at left, a row of press logos across the middle, and plywood in-store signage "Let's talk SHT" at right.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

SHT - ACNE - 2008 | The Creatives Room