The Creatives Room

Short Life

Brand: detran-rn · Agency: Executiva Propaganda · Year: 2017 · Category: Print / OOH · Medium: image

This print series reframes a car's side-view mirror as a tombstone, creating a stark visual metaphor for traffic fatalities. Each execution, shot by photographer Humberto Lopes, places a different risky driving scenario inside the tombstone-shaped mirror. The surrounding layout is minimalist and typographic, using a desaturated palette to draw focus to the central composite image and the chilling double-meaning of the mirror's shape.

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Short Life - Executiva Propaganda - 2017 | The Creatives Room