The Creatives Room

Shades of Red

Brand: Coca-Cola · Agency: ogilvy & mather · Year: 2012 · Category: Case Studies · Medium: video

Deep-red case-study board. A patchwork of stitched red awning fabrics forms a banner reading "Coca-Cola" in white script above "SHADES OF RED." The tagline reads "Turning thousands of red awnings into the biggest tribute to Mexican small businesses." Small storefront and awning thumbnails line the edges. The palette is a rich, near-monochromatic red throughout.

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Shades of Red - ogilvy & mather - 2012 | The Creatives Room